Platform Advocacy Framework

Turn ghost towns into thriving developer ecosystems.

Platform Advocacy Framework

55%

of organisations have adopted platform engineering.

Only 27%

have successfully integrated best practices.

Google / ESG, 2025

Technically Impressive Ghost Towns

occur when a platform outpaces the organisation it serves.

The technology is sound. The adoption isn't.

Gaps in organisational maturity and individual capability mean the platform's potential sits largely unrealised.

Platform Adoption is not a Technical Problem. It's an Advocacy Problem.

The Three Dimensions

Adoption can break down across three dimensions: Organisational culture, platform maturity, and individual gravity. To get a complete picture, all three dimension and their intersection need to be taken into account.

Platform Maturity

Measures platform aspects across four levels of maturity: privisional, operational, scalable, and optimizing

Tribal Culture

How the tribal culture supports or limits various adoption tactics

Individual Gravity

Who are your biggest allies and holdouts

The ADIT Cycle

The ADIT Cycle

Assess

Collect datapoints through surveys, analytics or user interviews.

Diagnose

Identify bottlenecks in the developer journey and analyse root causes.

Intervene

Formulate hypothesis and create scoped action plan.

Iterate

Reflect on result and correct assumptions.

Ready to move?

Every engagement starts with building a clear picture of where you actually are, then working from there. Pick the level of involvement that fits your situation.

Standalone assessment

Measure where you are across all three dimensions and get a clear picture of what's blocking adoption

Assessment + intervention plan

Prioritised actions matched to your culture, platform stage, and the people in your organisation

Full end-to-end engagement

Assess, plan, and implement together. Hands-on support through the ADIT cycle until adoption moves